The proliferation of generative AI continues to be a prominent topic, with game developer Cygames recently revealing the establishment of an AI studio. This announcement was met with significant fan disapproval, prompting Cygames to issue an apology.
Cygames is known for developing popular titles such as Umamusume and Granblue Fantasy.
The formation of “Cygames AI Studio” was initially announced on January 9th via a Japanese post on the company’s official website. The purpose of the studio was clear, but the company seemingly underestimated the negative reaction from its community, leading to the subsequent apology.
The apology was shared on X/Twitter. It stated:
In their apology, Cygames acknowledged receiving numerous comments expressing anger and disappointment from fans. The company attributed this to a simplified Japanese announcement about the AI studio’s founding, which failed to address ongoing issues and social debates surrounding generative AI. Cygames apologized for the concern caused.
The statement clarified that art produced from generative AI is not currently used in Cygames products, and the company committed to providing prior notice before implementing generative AI into any future products. Cygames emphasized its high regard for game enthusiasts and the dignity, passion, and dedication of its creators and artists. The company affirmed that all current game art is created through the technical expertise and manual efforts of its staff members.
Cygames concluded by reiterating its apology for causing distress and anxiety, pledging to continue honoring creators, championing free expression, and striving for excellence in entertainment.
Despite the apology, the company’s statement did not indicate a reversal of plans for the AI studio. It suggested that generative AI might still be integrated into future games, with a promise of “prior notice” to fans. This approach raises questions about whether the company anticipates fan sentiment to shift or subside over time.
The ongoing discussions surrounding generative AI in video games are expected to continue, with many more developments likely to emerge.
